![]() On the other hand, marketing communication tools can be in the form of advertisements, sales, signage, shops, displays, packaging, free product samples, coupons, giveaway and more. ![]() Human-centered marketing existed in the 3.0 era. Three major marketing shifts, marked by product-driven marketing in the later 1.0 era towards customer-centered marketing in the 2.0 era. That is, every human being needs communication to exchange ideas in order to realize what he wants. Without communication there is no human life process. The existence of communication can make it easier for someone to interact between one individual with another individual. This research methodology is a literature study from several journals that discusses marketing communication. The purpose of this article is to provide insight in the field of marketing communication. ![]() ![]() For this reason, it is necessary to better understand communication, especially marketing communication in terms of shaping consumer behavior. Marketing has evolved from the concept of marketing 1.0 to 4.0 so that to learn what is needed and wanted by consumers, marketers must be able to have policies using appropriate communication so that various information about products can be transferred to consumers.
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